Outline

https://www.youtube.com/watch?v=1W5xxvCPz7g

This Doritos commercial was released during the 2016 Super Bowl. The purpose of this ad was for Doritos to use humor to promote brand recognition. The goal from brand recognition is to increase their sales or to get being talking about them. The super bowl is a huge event for companies to show an ad because of the crazy amount of people that tune in. The 2016 super bowl had 115.5 million people tune in at its peak. That's a lot of people to display an ad to.  

The ad uses many different types of humor throughout the commercial.

Actors Expressions: The wife and doctor are really joyful about the ultrasound while the man almost looks like he isn't paying attention. The ultrasound is an incredible part of pregnancy and the man seems to be more focused on the Doritos. Also, the man is laughing while moving the Dorito.

Visual of Baby: The man notices the baby reaching for the Doritos and starts moving the Dorito in different directions. The baby follows the Dorito every it goes, even bouncing into the woman when the man jolts the Dorito up.

Crazy Ending: The woman has enough of the messing around so she throws the Dorito across the room. The audience can make an assumption of what is gonna happen next, based on the baby following the Dorito everywhere it went. The ad gives a hint of what is going to happen as there is a moment of silence after the woman throws the Dorito and everyone in the room looks at each other with worried expressions. The baby jumping out of the womb is ironic because giving birth is normally a long process with a lot of pushing involved, and the baby is born just by trying to get the Dorito.

Along with humor, Doritos tries to show the audience how good their product is. The fact that an unborn baby wants to get a Dorito so bad that it ultimately jumps out the womb shows the product must be great.

I believe the ad was very effective because it made a very humorous commercial to get the audience familiar with the brand. This ad was the most shared commercial in the 2016 Super Bowl, so it definitely had an impact on brand recognition.

Commercial

https://www.youtube.com/watch?v=1W5xxvCPz7g

The commercial I decided to use was a Doritos commercial. I decided to do this commercial because I enjoy the humor of the commercials Doritos make. The commercial is set at a hospital where a woman is getting an ultrasound. Her husband is eating a bag of Doritos while the ultrasound is taking place. Through the ultrasound screen, the baby is seen reaching for the Doritos. The father moves the Dorito up and down, and the baby follows the chip. At the end of the commercial, the mother takes the chip and throws it. The baby is then seen kidding out of the mother to go get the Dorito. Mostly everyone, besides children, understands what an ultrasound is so the commercial is able to be interpreted by a wide variety of people. Doritos uses humor in the commercial to make the audience laugh. Making the audience laugh helps with brand recognition. The purpose of the commercial, I believe, is just for brand recognition. The humor of the commercial allows people to remember it better because it made them laugh. In addition to recognition, Doritos is trying to show how good their chips are. They are trying to show that their chips are so good, that an unborn baby is wanting to leave the womb to get one.

Peer review comments

IR Samples

Sample 1:
Strengths- in-text cites, structure, references alphabetical order.
Weaknesses- pg 6 first quote should be a long quote, the title should not be bold, no page number it in-text cite.

Sample 2:
Strengths- centered titles, used quotations, title.
Weaknesses- no page number, no in-text citations, and incorrect references page.

Sample 3:
Strengths- multiple sources, in-text cites, and in-depth.
Weaknesses- some titles not centered, some titles bold some not, reference page incorrect.

Sample 4:
Strengths- title page, reference page, and structure.
Weaknesses- quotations around the long quotes, references should not be bold, incorrect use of page numbers.

Sample 5:
Strengths- structure, reference page, page number.
Weaknesses- no page number in citations, punctuation, and incorrect placement of in-text cite.

Sample 6:
Strengths- title page, page number, correct use of headings.
Weaknesses- incorrect long quotes, quote with no cite following, punctuation.